Cruising is in our roots
Founded in the Cruising capital of the world, Miami FL, our mission is to bring cruise wear back to the people.
What is cruise wear?
You've seen it in movies and TV shows, but you might not have realized it. Cruise wear is the colorful, laid-back apparel people have been wearing on cruise vacations since...cruising was invented!
What's with the lemons?
You might not think it, but lemons and sailors go hand in hand. Due to their high Vitamin C (sea?) content, Navy's around the world used to require all sailors to eat lemons every day! If they didn't, bad things would happen. Don't look it up if you're in the middle of eating (trust us). So just like a sailor wouldn't leave shore without a lemon in their bag, don't set sail without us in your bag!